Pinterest Color DNA & Topshop for London Fashion Week SS16
Pinterest is launching a new product that lets you find your personal color palette based on the color schemes of Pins you’ve saved. This new tool taps into the discovery and visual bookmarking service’s strength in fashion and is the result of an integration with women’s fashion provider Topshop.
Users can log into sites like Topshop using their Pinterest credentials and select one of their saved boards. The new Pinterest Palette (as it’s called) will reveal all the colors that are in the user’s Pins and then recommend items that might fit that style.
Obviously, this collaboration is starting with Topshop, but that’s not to say other fashion-centric brands couldn’t also take advantage of Pinterest Palette. venturebeat.com #InstaPrintUK