During the London tube strikes, Adidas UK took to social media to try and #boostlondon to walk or run to work rather than having to deal with the hustle and bustle of the tube strikes.
They launched their campaign the first day of a 3 day strike and the inhabitants of London loved it: everyone started posting their pictures and tagging #boostlondon to show that they ran to work instead of waiting over an hour for an empty bus. As it turns out, people realised they could get into work faster putting some trainers on and taking to the roads of London. - meltwater.com #InstaPrintUK